AAVV: Eternal September. The Rise of Amateur Culture
An exhibition catalogue featuring a curatorial text by Valentina Tanni, an interview with Matthias Fritsch, an essay by Smetnjak and documentation of the show and Tanni’s ongoing project The Great Wall of Memes.
Curated by Valentina Tanni, Eternal September. The Rise of Amateur Culture is a group exhibition that explores the relationship between professional art making and the rise of amateur cultural movements through the web, an historical event that is triggering a big and fascinating shift in every field of culture, especially visual culture. The show includes the works of 15 authors (professionals and amateurs) and a series of special projects and collateral events taking place both offline and online.
As Valentina Tanni suggests in her curatorial text,
Our definition of art is once again changing radically, challenging both artists and viewers, two groups that are increasingly mutable and interconnected. Eternal September is an attempt to acknowledge the revolution that is subverting today’s visual culture, a colorful, messy eruption that is rapidly sweeping away all the landmarks on the art-scape. The show does not offer any new certainties, though: it’s more an invitation to get stuck in together and start figuring things out.
In the interview between Domenico Quaranta and artist Matthias Fritsch, the man beyond the Teknoviking meme goes deep into the personal and legal implication of being the author of a successful meme; while Slovenian artist group Smetnjak speculates on practicing critical theory in the form of internet memes. Featured artists include Mauro Ceolin, Paolo Cirio, Electroboutique, Paul Destieu, Matthias Fritsch, Colin Guillemet, David Horvitz, Maskull Lasserre, Aled Lewis, Dennis Logan (Spatula007), Valeria Mancinelli and Roberto Fassone, Mark McEvoy, Casey Pugh et al., Steve Roggenbuck, Helmut Smits, Paweł Sysiak and Tymek Borowski, TheGamePro, Phil Thompson, and Wendy Vainity.
Valentina Tanni (1976, Rome, Italy) is a contemporary art critic and curator. Her research is focused on the relationship between art and new media, with particular attention to Internet culture.
Smetnjak used to throw raves of a Daft Punk kids variety, but eventually lost interest in hedonism. After that it produced critical theory via memes(image macros, tracks,videos), featuring mascots of the spectacle (Slavoj Žižek, Laibach, Marina Abramovic, local establishment figures). At the moment Smetnjak is pending, but so is all that gives hope.
Matthias Fritsch lives and works in Berlin. He studied Media Art at the University of Arts and Design Karlsruhe (HfG) in Germany and Film, Fine Art and Curating at Bard College (CCS), New York. Has made several short and long movies, and media-based installations.
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Credits and more information about this publication HERE
Ed. Domenico Quaranta
Link Editions, 2014
Aksioma - Institute for Contemporary Art, Ljubljana