Gerald Geilert: BridA: Homo Faber becomes Homo Ludens
Gerald Geilert reads BridA’a latest projects through utopia as depicted by Flusser. Flusser’s utopia is a telematic society in which mankind is mainly playing and celebrating thanks to a new kind of imagination, a society in which Homo ludens has replaced Homo faber. In its projects, BridA uses calculations and analytic tools – which normally serve useful and productive purposes – for creating artistic and leisure experiences. BridA demonstrates how the momentum of leisure can be built into everyday life and work situations. Maybe the collective’s contributing to the creation of the new imagination of Homo ludens; certainly, they’re avantgarde thinkers, who promote self-reflective reasoning in a digitalised world.
Ed. Janez Janša,
Aksioma - Institute for Contemporary Art, Ljubljana, 2015