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Artist talk, Rijeka

Molleindustria: Radical Games Against the Tyranny of Entertainment

Molleindustria [soft industry/soft factory] is a project of reappropriation of video games, a call for the radicalization of popular culture, an independent game developer.

Since 2003 it produced homeopathic remedies to the idiocy of mainstream entertainment in the form of free, short-form, online games. Its products range from satirical business simulations (McDonald’s Video game, Oiligarchy) to meditations on labor and alienation (Every day the same dream, Tuboflex), from playable theories (The Free Culture Game, Leaky World) to politically incorrect pseudo-games (Orgasm Simulator, Operation: Pedopriest).
Molleindustria obtained extensive media coverage and critical acclaim while hopping between digital art, academia, game design, media activism and internet folk art.

Credits and more information about this event HERE


14 May 2015
Filodrammatica gallery


Paolo Pedercini (Molleindustria)